The PR Starter Guide

Ready to get the media to pay attention; without paying high agency fees? The PR Starter Guide is your no-fluff, straight-to-the-point introduction into the world of public relations. Whether you're an entrepreneur, creative, brand owner, or public figure, this 6-page digital guide breaks down exactly what you need to know and what you need to have before starting PR outreach

This guide is built for doers; people who want to learn how to get featured, land press, and create media momentum on their own terms. You’ll learn how PR actually works, what makes a story newsworthy, and how to confidently position yourself for press coverage.

Inside, you’ll find:

• A breakdown of key PR terms & concepts

• Discovery questions to define your story and angle

• Step-by-step guidance on how to pitch the media

• Real press release, pitch, and follow-up examples

• A pitch calendar full of national holidays and awareness dates

• Tools, platforms, and free PR resources publicists actually use

Whether you're looking to land your first feature or you’re tired of waiting on someone else to tell your story. This guide gives you the blueprint to do it yourself, strategically and successfully.

Stop guessing. Start pitching. Get seen.